If you want your website to be successful then paying attention to user experience is essential. The good news is that providing an effective user experience also helps with SEO. The two may seem like different considerations to you, but they actually intertwine more than you might think.

The aim of this article is to take a look at what helps to create good user experience. We will the  show you how this all links in with SEO and good search engine rankings.

There was a time when filling your site will keywords may have been enough. This is definitely no longer the case. Google recognised the importance of effective content when it introduced Google Panda. If you have a website it's now more important than ever that you concentrate on ensuring that the content is high quality. Doing so not only attracts and engages visitors; with the existence of Google Panda, it also helps to improve your search engine rankings.

If you want to provide a good standard of content you need to make sure that the spelling and grammar are accurate. You also need to provide clear and interesting information in a succinct manner. You should never cram too much information on to a web page; it looks messy and it's off putting for people visiting your website.

No-one is going to stick with your website if it's difficult to navigate around. Having a clear site map and effective internal links also helps Google to recognise the content of your site, thereby helping to optimise your search engine rankings. Think carefully about what a user needs to do to visit the different pages of your website, and make sure that the process is efficient.

You only need to walk along the street, or travel on public transport, to see how many people rely on a smartphone. This reliance is not just about making calls or sending texts; it's about using social media, watching videos and browsing the Internet.

If you do not want to miss out on a significant potential audience, you need to make sure that your website is optimised for mobile.  This means that you need to think about aspects such as font size, load time, links that can easily be accessed and the use of HTML5 instead of Flash. Later this year, Google's mobile first indexing is expected to become a reality. Once this happens, your mobile web presence will be used by Google to determine your search engine rankings, rather than your traditional desktop site. You can see how important mobile optimisation is, for user experience and SEO.

Hopefully, we have helped you to see that user experience and SEO have plenty to link them together; they are not disparate entities. If you concentrate your efforts on improving the user experience, you will also improve your SEO. If you feel as though you need assistance with aspects such as mobile optimisation, it's worth getting expert help with website design. Investing in this type of help can provide good rewards when it comes to improving user experience and your search engine rankings.