Jesse Willms

Jesse Willms: Ethical Business Is Good For Business

I spend a lot of my time online writing articles and blogs about how to be a good, ethical businessman. Some of you may wonder why that's so important to me. After all, you may think that making money is more important than some elevated sense of morality.

But, you'd be wrong. You see, being ethical is good business. Cutting corners or just squeaking by on legal technicalities is wrong.

The reason for this is that unethical business practices only bring in short-term profits. They do nothing to foster long-term growth. And, while they may help you make more money in the short term, they will ruin your business in the long term.

You see, real profits come from repeat business. It takes a lot more time and effort to bring in a new customer than it does to sell additional products to an existing satisfied customer.

But, customers are not idiots. If they feel taken advantage of or ripped off during their first encounter with you, then they'll never do business with you again. Plus, word of mouth is your best form of advertising.

These days, people have a lot of ways to talk about their shopping experiences at their disposal, from blogs to web forums. If you treat them right, they'll tell people about it online, and more people will buy from you.

If you treat them wrong, they'll blog about that too, and you'll lose potential sales.

Beyond that, there is always the worry that if enough people complain about a company or an industry, it will invite additional government regulation and oversight. Trust me, you don't want that to happen.

Additional regulations hurt even the most honest and ethical companies, because it takes a lot of time, effort and money to ensure you are compliant with new regulations. That's money that could be better spent investing in your business or on marketing efforts that will expand your market share.

So, the bottom line is being ethical in business isn’t only good for your conscience, it's also good for your company.

That's why I encourage everyone to do the right thing and always err on the side of good, honest business practices.

If you do so, you'll be making money for years to come.

Thank you,

Jesse Willms