They have a few innovative tools- Wordmap is an innovative solution that allows you to stimulate your website's visibility by combining some optimisation processes, all in one tool. Buzzriver-A simple copy/paste of Buzzriver's tag on your webpage and it becomes viral! As soon as the form is installed on your page, visitors can send by mail a link to the page they're viewing. ClickHeat is a visual heatmap of clicks on a HTML page, showing hot and cold click zones.