Affiliate marketing programs are the first lot that website owners and bloggers start looking at when they want to monetise their sites or blogs. Google Adsense is the obvious name that comes to our mind when we talk of affiliate marketing. So recently when I went through that stage for another online venture of mine, I signed up for Adsense plus a host of other affiliate programs. What I didn’t realise that time was that the affiliate programs that work for the blogs or websites in the US might not necessarily work for a website with an Indian audience. The reasons can be many. The primary reason is that there are more Americans today who are buying stuff online than Indians. I recently read about somebody from Futurebaazar, supposedly one of India’s best online shopping portals, mentioning in a news story that out of the total number of visits the site gets in a day, the percentage of people who actually end up buying is so far minuscule. Online shopping is apparently a phenomenon not yet accepted fully by the Internet goers in India. I suppose the touch and feel at Ansal Plaza is what people want :-)